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The Proposal of Strategic Development of a Company Operating in Dance Art
Babáková, Andrea ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
This thesis focuses on proposal of the potential future development direction of a company operating in the dance art or dance sport area. The theoretical part handles problematics of development and growth of the company and strategic management process including selected analytic methods within development planning. Analytic part contains identification of key (critical) factors within evaluation of existing situation of the company in the context of inside and outside environment. Suitable strategy for future company development aiming for fixing its position on the market including implementation activities and benefits from the proposals will be chosen based on evaluation of the results of performed analyzes.
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The Proposal of Small Family Business Development Operating in the Minibus Transport Services
Musilová, Simona ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on drawing up a strategic development plan of the small family business operating in minibus transport services. The theoretical part deals with definitions and assumptions about a possible development and growth of companies, specific features of a family business including descriptions of selected analytical and research methods used in these issues. The second, analytical part of the thesis contains practical application of selected methods of a business environmental analysis with the aim to identify key factors influencing the company. Subsequently, the choice of an appropriate alternative to the strategic development of the company is based on the results of the analyses and research. In the third part, the selected option is elaborating into a strategic plan that will lead to consolidate company’s position on the marketplace and to increase its sales. The proposals also include a risk analysis and an evaluation of benefits of the proposed changes.
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The Business Concept of Start-up Dealing with Automation and Modernization of Sports Fields
Franc, Štěpán ; Koráb, Vojtěch (referee) ; Bumberová, Veronika (advisor)
The diploma thesis focuses on the processing of a viable and scalable business concept dealing with the automation and modernization of sports fields. The theoretical part contains a literary framework focusing on the concept of the problem and methodology in start-ups and a description of selected analytical-research methods, which are then used in the analytical part. The analytical part focuses on validating the business idea using the Lean Canvas method and conducting further analyses of the business environment. The proposal part contains the chosen strategy for the start-up business, the business model and the minimum viable product with the possibility of subsequent scaling with customer segments.
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Establishing of the Small Company
Bartošic, Zbyněk ; Veselý, Josef (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis deals with the establishment of a small company focused on the presentation of real estate using a drone, 3D scanning and video tours. In the theoretical part, the basic concepts for the establishment of a business are elaborated, the methods of enviromental analysis and the procedures for the creation of a business plan are characterized. In the practical part, first the current state of the sector is analyzed and then a detailed business plan is developed including a step-by-step schedule for its implementation.
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The Business Concept of Start-up Dealing with Automation and Modernization of Sports Fields
Franc, Štěpán ; Koráb, Vojtěch (referee) ; Bumberová, Veronika (advisor)
The diploma thesis focuses on the processing of a viable and scalable business concept dealing with the automation and modernization of sports fields. The theoretical part contains a literary framework focusing on the concept of the problem and methodology in start-ups and a description of selected analytical-research methods, which are then used in the analytical part. The analytical part focuses on validating the business idea using the Lean Canvas method and conducting further analyses of the business environment. The proposal part contains the chosen strategy for the start-up business, the business model and the minimum viable product with the possibility of subsequent scaling with customer segments.
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The Proposal of Strategic Development of a Company Operating in Dance Art
Babáková, Andrea ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
This thesis focuses on proposal of the potential future development direction of a company operating in the dance art or dance sport area. The theoretical part handles problematics of development and growth of the company and strategic management process including selected analytic methods within development planning. Analytic part contains identification of key (critical) factors within evaluation of existing situation of the company in the context of inside and outside environment. Suitable strategy for future company development aiming for fixing its position on the market including implementation activities and benefits from the proposals will be chosen based on evaluation of the results of performed analyzes.
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The Proposal of Small Family Business Development Operating in the Minibus Transport Services
Musilová, Simona ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on drawing up a strategic development plan of the small family business operating in minibus transport services. The theoretical part deals with definitions and assumptions about a possible development and growth of companies, specific features of a family business including descriptions of selected analytical and research methods used in these issues. The second, analytical part of the thesis contains practical application of selected methods of a business environmental analysis with the aim to identify key factors influencing the company. Subsequently, the choice of an appropriate alternative to the strategic development of the company is based on the results of the analyses and research. In the third part, the selected option is elaborating into a strategic plan that will lead to consolidate company’s position on the marketplace and to increase its sales. The proposals also include a risk analysis and an evaluation of benefits of the proposed changes.
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Podnikatelský plán
Neterda, Karel ; Kovář, František (advisor) ; Řepová, Helena (referee)
The objective of the diploma thesis is aimed at business plan for real estate agency. Theoretical part of the thesis focuses on basic definitions regarding new company establishment. As follows: business laws, legal form of companies, business grants and structure of the business plan. Practical part describes a business plan for real estate agency and evaluate the business environment and current competition through these methods: Porter Five Force Model, SWOT -- and PEST analyses. Further, these partial components of the business plan are scrutinized - an array of services for customers, human resources, marketing and financial planning. Evaluation of project feasibility is based on analysis results.
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Intercultural aspects and success factors of European companies entering the Indian market
Pilný, Ondřej
This bachelor thesis focuses on the Intercultural aspects and success factors of European companies entering the Indian market. Its main objective is to evaluate Intercultural aspects and success factors. Partial aims are to evaluate attractive-ness of chosen emerging segments in Indian market. Analyse external business environment in India. Recommend market entry strategy, business communica-tion and Intercultural management.
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Analysis of the US Business Environment
Cook, Gina ; Machková, Hana (advisor) ; Sedláčková, Helena (referee) ; Pichanič, Mikuláš (referee)
In the last five years, the US has experienced a significant number of unprecedented events, many of which will have long-term impact on its business environment. Given this fact and the rapid pace of change in the world today, there is a new imperative for understanding and managing these complex dynamics and associated emergent risks. This dissertation, therefore, focused on analyzing the current state of the US business environment; the analysis creates a basis for further examination of the various aspects of the studied problems. The author undertook a comprehensive environmental scan, using a broad set of information resources, in order to look at its present status and the factors affecting it as well as the perceived level of risk. During this process, the author also attempted to verify whether the current method of PEST analysis is still a relevant and useful tool given today's complex, intertwined and quickly evolving global business environment. The first chapter is devoted to the theoretical background of information seeking and environmental analysis as well as classifying international business risks. Chapter two takes a broad look at the US macro economy, including the following areas: Political, Legal, Economic, Socio-Cultural and Technological. Chapter three is a business application, and the bulk of its content is devoted to the specifics of the current US business environment; the perceived risks affecting it are also investigated. Final conclusions are drawn based on the research conducted.
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